000 01658nam a22003131 4500
001 apa08214935
003 DcWaAPA
005 20160317080212.0
006 m d
007 cr
008 120210s1908 maua sb 000 0 eng d
040 _aDcWaAPA
050 0 0 _aHF5822
_b.S2 1908
100 1 _aScott, Walter Dill,
_d1869-1955.
245 1 4 _aThe psychology of advertising
_h[electronic resource] :
_ba simple exposition of the principles of psychology in their relation to successful advertising /
_cby Walter Dill Scott ...
260 _aBoston :
_bSmall, Maynard & Co.,
_c1908.
300 _a269 p. :
_bill. ;
_c21 cm.
504 _aBibliography: p. 249-269.
520 _a"This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).
530 _aAlso issued in print.
533 _aElectronic reproduction.
_bWashington, D.C. :
_cAmerican Psychological Association,
_d2012.
_nAvailable via World Wide Web.
_nAccess limited by licensing agreement.
_7s2012 dcunns
650 0 _aAdvertising.
650 0 _aPsychology, Applied.
650 2 _aAdvertising as Topic
650 2 _aPsychology, Applied
776 0 _aOriginal
_w(DLC) 08026213
856 _zFulltext available via EBSCOhost - Shibboleth login required
_uhttp://search.ebscohost.com/direct.asp?db=pzh&jid=%22200818390%22&scope=site
935 _a2008-18390-000
999 _c23024
_d23024