|000||02122nam a22003011 4500|
|008||110928s1930 nyua sb 001 0 eng d|
_aHepner, Harry Walker,
_aPsychology in modern business
_h[electronic resource] /
_cby Harry Walker Hepner.
_aNew York :
_axv, 728 p. :
|504||_aIncludes bibliographical references and index.|
|520||_a"I have attempted to approach the problems of business psychology from the point of view of the business man. I have purposely avoided quoting the abstruse scientific journals and have concentrated my studies upon the penetrating writings of modern business. Only when necessary, have I consulted the scientific books and journals. This method has been pursued in the hope that my selection of problems and language might combine, for the business man, the proper amount of theory with the situations which arise in everyday life. It is hoped that this treatment of the place of psychology in modern business will be of direct and vital value to the executive and to the student of commerce. My purpose will have been attained if the reader gains a better realization of the opportunities and sound methods of analyzing and influencing his employees, customers, associates, and himself"--Foreword. (PsycINFO Database Record (c) 2008 APA, all rights reserved).|
|530||_aAlso issued in print.|
_bWashington, D.C. :
_cAmerican Psychological Association,
_nAvailable via World Wide Web.
_nAccess limited by licensing agreement.
_zFulltext available via EBSCOhost - Shibboleth login required