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1. Air wars : television advertising and social media in election campaigns, 1952-2016 / Darrell M. West.

by West, Darrell M, 1954- [author.].

Edition: 7th edition.Publisher: Washington D.C. : CQ Press, 2018Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

2. Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.

by Rice, Ronald E [editor.] | Atkin, Charles K [editor.].

Edition: Fourth edition.Publisher: Thousand Oaks, Calif. : SAGE, 2017Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

3. Nontraditional media in marketing and advertising / Robyn Blakeman.

by Blakeman, Robyn, 1958- [author.].

Publisher: [Los Angeles] : SAGE, 2016Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

4. Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay.

by Chattopadhya, Rohitashya, 1975- [author.].

Publisher: New Delhi : SAGE, 2016Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

5. Ad critique [electronic resource] : how to deconstruct ads in order to build better advertising / Nancy R. Tag.

by Tag, Nancy R.

Publisher: Los Angeles : SAGE, c2012Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

6. Advertising [electronic resource] / edited by Chris Hackley.

by Hackley, Christopher E.

Publisher: Los Angeles, [Calif.] ; London : SAGE, 2010Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

7. Marketing communications industry [electronic resource] : entrepreneurial case studies / Gautam Raj Jain and Raunica Ahluwalia.

by Jain, Gautam Raj | Ahluwalia, Raunica, 1981-.

Publisher: Los Angeles ; London : Response, 2008Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

8. The SAGE handbook of advertising [electronic resource] / edited by Gerard J. Tellis, Tim Ambler.

by Tellis, Gerard J, 1950- | Ambler, Tim.

Publisher: Los Angeles, [Calif.] ; London : SAGE, 2007Other title: Advertising.Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

9. Advertising in modern and postmodern times [electronic resource] / Pamela Odih.

by Odih, Pamela.

Publisher: Thousand Oaks, Calif. ; London : SAGE, 2007Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

10. The SAGE handbook of political advertising [electronic resource] / editors, Lynda Lee Kaid, Christina Holtz-Bacha.

by Kaid, Lynda Lee | Holtz-Bacha, Christina.

Publisher: Thousand Oaks, Calif. ; London : SAGE, 2006Other title: Political advertising.Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

11. Advertising and promotion [electronic resource] : communicating brands / Chris Hackley.

by Hackley, Christopher E.

Publisher: London : SAGE, 2005Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

12. Fables, fashions, and facts about advertising [electronic resource] : a study of 28 enduring myths / John Philip Jones.

by Jones, John Philip.

Publisher: Thousand Oaks, Calif. ; London : SAGE, c2004Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

13. Advertising [electronic resource] : a cultural economy / Liz McFall.

by McFall, Elizabeth Rose.

Publisher: London : SAGE, 2004Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

14. Effective advertising [electronic resource] : understanding when, how, and why advertising works / Gerard J. Tellis.

by Tellis, Gerard J, 1950-.

Publisher: Thousand Oaks, Calif. ; London : SAGE, c2004Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

15. Advertising cultures [electronic resource] : gender, commerce, creativity / Sean Nixon.

by Nixon, Sean, 1966-.

Publisher: London : SAGE, c2003Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

16. Controversies in contemporary advertising [electronic resource] / Kim Bartel Sheehan.

by Sheehan, Kim.

Publisher: Thousand oaks, [Calif.] ; London : SAGE, c2003Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

17. The ultimate secrets of advertising [electronic resource] / John Philip Jones.

by Jones, John Philip.

Publisher: London : SAGE, c2001Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

18. Public communication campaigns [electronic resource] / Ronald E. Rice, Charles K. Atkin, editors.

by Rice, Ronald E | Atkin, Charles K.

Edition: 3rd ed.Publisher: Thousand Oaks, Calif. ; London : SAGE, c2001Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

19. Advertising organizations and publications [electronic resource] : a resource guide / edited by John Philip Jones.

by Jones, John Philip.

Publisher: Thousand Oaks, Calif. ; London : SAGE, c2000Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

20. International advertising [electronic resource] : realities and myths / edited by John Philip Jones.

by Jones, John Philip.

Publisher: Thousand Oaks, Calif. ; London : SAGE, c2000Online access: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Availability: Items available for reference: [Call number: E-BOOK] (1).

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