Your search returned 2 results. Subscribe to this search

Not what you expected? Check for suggestions
|
1. Measuring advertising effectiveness [electronic resource] / [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.

by Lucas, Darrell Blaine, 1902-1995 | Britt, Steuart Henderson, 1907- [joint author.].

Publisher: New York : McGraw-Hill, [1963]Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

2. Advertising psychology and research [electronic resource] : an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt.

by Lucas, Darrell Blaine, 1902-1995 | Britt, Steuart Henderson, 1907- [joint author.].

Edition: 1st ed.Publisher: New York : McGraw-Hill, 1950Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

Tavistock & Portman NHS Foundation Trust Library, 120 Belsize Lane, London NW3 5BA.

020 8938 2520
library@tavi-port.ac.uk.
http://library.tavistockandportman.ac.uk
Moodle