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1. The dynamics of advertising. Barry Richards, Iain MacRury, Jackie Botterill,

by Richards, Barry | Richards, Barry | MacRury, Iain | Botterill, Jackie.

Publisher: [S.l.], Routledge, 2000Availability: Items available for loan: [Call number: KEX ML] (1).

2. Measuring advertising effectiveness [electronic resource] / [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.

by Lucas, Darrell Blaine, 1902-1995 | Britt, Steuart Henderson, 1907- [joint author.].

Publisher: New York : McGraw-Hill, [1963]Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

3. Advertising and the soul's belly [electronic resource] : repetition and memory in advertising / James Playsted Wood.

by Wood, James Playsted, 1905-.

Publisher: Athens, Ga. : University of Georgia Press, 1961Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

4. Advertising psychology and research [electronic resource] : an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt.

by Lucas, Darrell Blaine, 1902-1995 | Britt, Steuart Henderson, 1907- [joint author.].

Edition: 1st ed.Publisher: New York : McGraw-Hill, 1950Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

5. The new psychology of selling and advertising, [electronic resource] / by Henry C. Link ... foreword by John Broadus Watson.

by Link, Henry C. (Henry Charles), 1889-1952.

Publisher: New York : Macmillan, [c1932]Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

6. Psychology for advertisers [electronic resource] / by D.B. Lucas ... and C.E. Benson.

by Lucas, Darrell Blaine, 1902-1995 | Benson, Charles Emile, 1881- [joint author.].

Publisher: New York ; London : Harper & Bros., 1930Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

7. Psychology in advertising [electronic resource].

by Poffenberger, Albert T.

Publisher: New York : McGraw-Hill Book Co., 1925, reprinted 1929Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

8. Advertising and its mental laws, [electronic resource] / by Henry Foster Adams.

by Adams, Henry Foster.

Publisher: New York : The Macmillan Company, 1916Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

9. Influencing men in business [electronic resource] : the psychology of argument and suggestion / by Walter Dill Scott.

by Scott, Walter Dill, 1869-1955.

Edition: 2nd ed.Publisher: New York : Ronald Press Co., 1916Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

10. The psychology of advertising [electronic resource] : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott ...

by Scott, Walter Dill, 1869-1955.

Publisher: Boston : Small, Maynard & Co., 1908Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

Tavistock & Portman NHS Foundation Trust Library, 120 Belsize Lane, London NW3 5BA.

020 8938 2520
library@tavi-port.ac.uk.
http://library.tavistockandportman.ac.uk
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