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1. Measuring advertising effectiveness [electronic resource] / [by] Darrell Blaine Lucas [and] Steuart Henderson Britt.

by Lucas, Darrell Blaine, 1902-1995 | Britt, Steuart Henderson, 1907- [joint author.].

Publisher: New York : McGraw-Hill, [1963]Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

2. Advertising psychology and research [electronic resource] : an introductory book / by Darrell Blaine Lucas and Steuart Henderson Britt.

by Lucas, Darrell Blaine, 1902-1995 | Britt, Steuart Henderson, 1907- [joint author.].

Edition: 1st ed.Publisher: New York : McGraw-Hill, 1950Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

3. Influencing men in business [electronic resource] : the psychology of argument and suggestion / by Walter Dill Scott.

by Scott, Walter Dill, 1869-1955.

Edition: 2nd ed.Publisher: New York : Ronald Press Co., 1916Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

4. The psychology of advertising [electronic resource] : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott ...

by Scott, Walter Dill, 1869-1955.

Publisher: Boston : Small, Maynard & Co., 1908Online access: Fulltext available via EBSCOhost - Shibboleth login required Availability: Items available for loan: [Call number: E-BOOK] (1).

Tavistock & Portman NHS Foundation Trust Library, 120 Belsize Lane, London NW3 5BA.

020 8938 2520
library@tavi-port.ac.uk.
http://library.tavistockandportman.ac.uk
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