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Handbook of public relations [electronic resource] / edited by Robert L. Heath.

Contributor(s): Heath, Robert L. (Robert Lawrence), 1941-.
Publisher: London : SAGE, 2004Description: 1 online resource (xiv, 802 p.) : ill.ISBN: 9781452220727 (ebook) :.Subject(s): Public relations -- Handbooks, manuals, etcAdditional physical formats: Print version :: No titleDDC classification: 659.2 Online resources: Free access until July 2020 from SAGE Knowledge Reference and E-Book Collection Summary: This is a comprehensive and detailed examination of the field which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
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E-BOOK E-BOOK Tavistock and Portman Library
electronic full-text resource
SAGE_Khttps://oa.sagepub.com/?site=sk&entityID=https%3A%2F%2Fidp.tavistockandpor E-BOOK (Browse shelf) Not for loan Free access until July 2020 - Shibboleth login required
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This is a comprehensive and detailed examination of the field which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Specialized.

Description based on print version record.

Includes bibliographical references and index.

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