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The psychology of advertising [electronic resource] : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott ...

By: Scott, Walter Dill, 1869-1955.
Publisher: Boston : Small, Maynard & Co., 1908Description: 269 p. : ill. ; 21 cm.Subject(s): Advertising | Psychology, Applied | Advertising as Topic | Psychology, AppliedAdditional physical formats: OriginalOnline resources: Fulltext available via EBSCOhost - Shibboleth login required Also issued in print.Summary: "This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).
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E-BOOK E-BOOK Tavistock and Portman Library
electronic full-text resource
Psycbooks via EBSCOhost E-BOOK (Browse shelf) Available Shibboleth login
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Bibliography: p. 249-269.

"This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).

Also issued in print.

Electronic reproduction. Washington, D.C. : American Psychological Association, 2012. Available via World Wide Web. Access limited by licensing agreement. s2012 dcunns

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