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Psychology for advertisers [electronic resource] / by D.B. Lucas ... and C.E. Benson.

By: Lucas, Darrell Blaine, 1902-1995.
Contributor(s): Benson, Charles Emile, 1881- [joint author.].
Publisher: New York ; London : Harper & Bros., 1930Description: xv, 351 p. : ill. ; 22 cm.Subject(s): Advertising | Psychology, Applied | Psychology, AppliedAdditional physical formats: OriginalOnline resources: Fulltext available via EBSCOhost - Shibboleth login required Also issued in print.Summary: "This is a book on psychology for advertisers. It is written with due consideration for the needs of the student and practical reader who is searching for information to be used in advertising practice or in any phase of business. The aim of the book is to present the theoretical, though scientifically supported, psychological aspects of advertising. An understanding of the elementary principles of psychology will add much to the appreciation of such a study. Magazine advertising has made great gains in public approval and prestige. The advertisements have been improved in appearance, content and in their wholesome frankness. For this reason, the magazine advertisement has been used as the standard for consideration in making the applications of psychology presented in this book. A sincere attempt has been made to present the more established interpretations of psychology in advertising in a language which would not confuse the practical person. First consideration has been given to the large group who are not primarily interested in controversial questions. Terms have been used and principles applied wholly in the interests of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2009 APA, all rights reserved).
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E-BOOK E-BOOK Tavistock and Portman Library
electronic full-text resource
Psycbooks via EBSCOhost E-BOOK (Browse shelf) Available Shibboleth login
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"First edition."

Includes bibliographical references (p. 338-343) and index.

"This is a book on psychology for advertisers. It is written with due consideration for the needs of the student and practical reader who is searching for information to be used in advertising practice or in any phase of business. The aim of the book is to present the theoretical, though scientifically supported, psychological aspects of advertising. An understanding of the elementary principles of psychology will add much to the appreciation of such a study. Magazine advertising has made great gains in public approval and prestige. The advertisements have been improved in appearance, content and in their wholesome frankness. For this reason, the magazine advertisement has been used as the standard for consideration in making the applications of psychology presented in this book. A sincere attempt has been made to present the more established interpretations of psychology in advertising in a language which would not confuse the practical person. First consideration has been given to the large group who are not primarily interested in controversial questions. Terms have been used and principles applied wholly in the interests of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2009 APA, all rights reserved).

Also issued in print.

Electronic reproduction. Washington, D.C. : American Psychological Association, 2011. Available via World Wide Web. Access limited by licensing agreement. s2011 dcunns

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