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Psychology in modern business [electronic resource] / by Harry Walker Hepner.

By: Hepner, Harry Walker, 1893-.
Publisher: New York : Prentice-Hall, 1930Description: xv, 728 p. : ill. ; 23 cm.Subject(s): Psychology, Industrial | Psychology, IndustrialAdditional physical formats: OriginalDDC classification: 150.658 | 658 Online resources: Fulltext available via EBSCOhost - Shibboleth login required Also issued in print.Summary: "I have attempted to approach the problems of business psychology from the point of view of the business man. I have purposely avoided quoting the abstruse scientific journals and have concentrated my studies upon the penetrating writings of modern business. Only when necessary, have I consulted the scientific books and journals. This method has been pursued in the hope that my selection of problems and language might combine, for the business man, the proper amount of theory with the situations which arise in everyday life. It is hoped that this treatment of the place of psychology in modern business will be of direct and vital value to the executive and to the student of commerce. My purpose will have been attained if the reader gains a better realization of the opportunities and sound methods of analyzing and influencing his employees, customers, associates, and himself"--Foreword. (PsycINFO Database Record (c) 2008 APA, all rights reserved).
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E-BOOK E-BOOK Tavistock and Portman Library
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Includes bibliographical references and index.

"I have attempted to approach the problems of business psychology from the point of view of the business man. I have purposely avoided quoting the abstruse scientific journals and have concentrated my studies upon the penetrating writings of modern business. Only when necessary, have I consulted the scientific books and journals. This method has been pursued in the hope that my selection of problems and language might combine, for the business man, the proper amount of theory with the situations which arise in everyday life. It is hoped that this treatment of the place of psychology in modern business will be of direct and vital value to the executive and to the student of commerce. My purpose will have been attained if the reader gains a better realization of the opportunities and sound methods of analyzing and influencing his employees, customers, associates, and himself"--Foreword. (PsycINFO Database Record (c) 2008 APA, all rights reserved).

Also issued in print.

Electronic reproduction. Washington, D.C. : American Psychological Association, 2011. Available via World Wide Web. Access limited by licensing agreement. s2011 dcunns

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