Advertising and the soul's belly (Record no. 38445)

000 -LEADER
fixed length control field 03815nam a22003371 4500
001 - CONTROL NUMBER
control field apa09209408
003 - CONTROL NUMBER IDENTIFIER
control field DcWaAPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160317080259.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140401s1961 gau ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DcWaAPA
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number BF378.A3
Item number W6 1961
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 154.3
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wood, James Playsted,
Dates associated with a name 1905-
245 10 - TITLE STATEMENT
Title Advertising and the soul's belly
Medium [electronic resource] :
Remainder of title repetition and memory in advertising /
Statement of responsibility, etc James Playsted Wood.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Athens, Ga. :
Name of publisher, distributor, etc University of Georgia Press,
Date of publication, distribution, etc 1961.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 116 p. ;
Dimensions 23 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "The influence of advertising on memory has long been a subject of both conjecture and investigation. Advertisers, advertising agencies, advertising media, and laboratory workers have conducted many studies which attempt to isolate, define, and measure this influence. Many of these studies have been concerned with what has become known as the retention value of repetition. Recent large-scale surveys have produced a mass of evidence to support the contention that repeat exposure is a basic characteristic of advertising in certain of our widely circulated magazines. Through the reading of an issue of a magazine on more than one occasion, an advertisement is exposed more than once, often a number of times, to the same or to additional readers. Through the nature of their editorial contents and the appeal which inheres in a given publication, magazines differ appreciably in their ability to provide this repeat exposure. The unresolved question then is, are these repeat exposures of value? Do they add to the efficiency of the magazine as an advertising medium? Do they accomplish anything measurable for the advertiser? What, if anything, do they do to the reader? Do repeat exposures add to the force of a given advertisement, injure it, or leave it wholly or comparably unaffected? Do they differ in effect from repeat insertions of the same or closely similar advertisements? Search for an answer to these questions leads inevitably to a reexamination of the standard-advertising generalities about frequency, continuity, and repetition. Consideration of repetition leads as inevitably to a consideration of memory, necessarily to at least an awareness of what is involved in perception. Obviously, there can be no memory without an original impression. It is with this subject, particularly with the relationships among memory, repetition, and magazine advertising that this monograph attempts to deal. Largely it is a synthesis of the few facts about memory and repetition which have been uncovered and the many theories which have been developed. The monograph adds nothing to the sum of human knowledge. It does not pretend to emerge with a final answer. It does pretend to bring together and attempt to evaluate some of the more significant findings about memory and repetition and relate these to advertising. It may serve to bring out aspects of an elusive subject which seem to escape general consideration in advertising thought"--Preface. (PsycINFO Database Record (c) 2014 APA, all rights reserved).
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also issued in print.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Washington, D.C. :
Agency responsible for reproduction American Psychological Association,
Date of reproduction 2014.
Note about reproduction Available via World Wide Web.
-- Access limited by licensing agreement.
Fixed-length data elements of reproduction s2014 dcunns
650 #0 - KEYWORDS
Topical term or geographic name as entry element Memory.
650 #0 - KEYWORDS
Topical term or geographic name as entry element Advertising.
650 #2 - KEYWORDS
Topical term or geographic name as entry element Memory.
740 4# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title The soul's belly.
740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE
Uncontrolled related/analytical title Repetition and memory in advertising.
776 0# - ADDITIONAL PHYSICAL FORM ENTRY
Qualifying information Original
Record control number (LSS)lss00684341
856 ## - ELECTRONIC LOCATION AND ACCESS
Public note Fulltext available via EBSCOhost - Shibboleth login required
Uniform Resource Identifier <a href="http://search.ebscohost.com/direct.asp?db=pzh&jid=%22201343214%22&scope=site">http://search.ebscohost.com/direct.asp?db=pzh&jid=%22201343214%22&scope=site</a>
935 ## -
-- 2013-43214-000
Holdings
Withdrawn status Lost status Damaged status No. of user licences Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Date last seen Price effective from Koha item type Public note
          Psycbooks via EBSCOhost Tavistock and Portman Library Tavistock and Portman Library electronic full-text resource 2014-06-09 E-BOOK 2014-06-09 2014-06-09 E-BOOK Shibboleth login

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