The dynamics of advertising. (Record no. 36850)

000 -LEADER
fixed length control field 00850nam a2200241 a 4500
001 - CONTROL NUMBER
control field ASIN9058230856
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s2000 xxu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9058230856 (paperback)
Terms of availability 36.99
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789058230850 (paperback)
084 ## - BLISS CLASSIFICATION NUMBER
Shelfmark KEX ML
100 1# - MAIN ENTRY--PERSONAL NAME
Personal author Richards, Barry
9 (RLIN) 10531
245 14 - TITLE STATEMENT
Title The dynamics of advertising.
Statement of responsibility, etc Barry Richards, Iain MacRury, Jackie Botterill,
260 ## - PUBLICATION INFORMATION
Place of publication [S.l.],
Publisher Routledge,
Date 2000.
300 ## - PHYSICAL DESCRIPTION
Physical description 300 p.,
Dimensions 23 cm.
690 #4 - LOCAL SUBJECT HEADING
9 (RLIN) 20217
Subject Heading SYMBOLS : COMMUNICATION
Topical term following geographic name as entry element IOP G
690 #4 - LOCAL SUBJECT HEADING
9 (RLIN) 19342
Subject Heading PSYCHOANALYSIS
Topical term following geographic name as entry element IAK
690 #4 - LOCAL SUBJECT HEADING
9 (RLIN) 17015
Subject Heading COMMUNICATION : SOCIAL PSYCHOLOGY
Topical term following geographic name as entry element IO
690 #0 - LOCAL SUBJECT HEADING
9 (RLIN) 35773
Subject Heading ADVERTISING : SOCIAL BEHAVIOUR
Topical term following geographic name as entry element KEX M
700 1# - ADDED PERSONAL NAME
Added personal author Richards, Barry
added author jt.author
9 (RLIN) 10531
700 1# - ADDED PERSONAL NAME
Added personal author MacRury, Iain
added author jt.author
9 (RLIN) 33630
700 1# - ADDED PERSONAL NAME
Added personal author Botterill, Jackie
added author jt.author
9 (RLIN) 33631
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Suppress in OPAC do not suppress in OPAC
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Cost, replacement price Price effective from Koha item type
          Tavistock and Portman Library Tavistock and Portman Library Book Room 2012-09-11 4 1 KEX ML 10036566 2014-02-25 2014-02-19 50.00 2012-09-11 Book

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