The psychology of advertising (Record no. 23024)

000 -LEADER
fixed length control field 01658nam a22003131 4500
001 - CONTROL NUMBER
control field apa08214935
003 - CONTROL NUMBER IDENTIFIER
control field DcWaAPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160317080212.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120210s1908 maua sb 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DcWaAPA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .S2 1908
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Scott, Walter Dill,
Dates associated with a name 1869-1955.
245 14 - TITLE STATEMENT
Title The psychology of advertising
Medium [electronic resource] :
Remainder of title a simple exposition of the principles of psychology in their relation to successful advertising /
Statement of responsibility, etc by Walter Dill Scott ...
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Small, Maynard & Co.,
Date of publication, distribution, etc 1908.
300 ## - PHYSICAL DESCRIPTION
Extent 269 p. :
Other physical details ill. ;
Dimensions 21 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Bibliography: p. 249-269.
520 ## - SUMMARY, ETC.
Summary, etc "This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also issued in print.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Washington, D.C. :
Agency responsible for reproduction American Psychological Association,
Date of reproduction 2012.
Note about reproduction Available via World Wide Web.
-- Access limited by licensing agreement.
Fixed-length data elements of reproduction s2012 dcunns
650 #0 - KEYWORDS
Topical term or geographic name as entry element Advertising.
650 #0 - KEYWORDS
Topical term or geographic name as entry element Psychology, Applied.
650 #2 - KEYWORDS
Topical term or geographic name as entry element Advertising as Topic
650 #2 - KEYWORDS
Topical term or geographic name as entry element Psychology, Applied
776 0# - ADDITIONAL PHYSICAL FORM ENTRY
Main entry heading Original
Record control number (DLC) 08026213
856 ## - ELECTRONIC LOCATION AND ACCESS
Public note Fulltext available via EBSCOhost - Shibboleth login required
Uniform Resource Identifier <a href="http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200818390%22&scope=site">http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200818390%22&scope=site</a>
935 ## -
-- 2008-18390-000
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Date last seen Price effective from Koha item type Public note
        Psycbooks via EBSCOhost Tavistock and Portman Library Tavistock and Portman Library electronic full-text resource 2012-04-23 E-BOOK 2012-04-23 2012-04-23 E-BOOK Shibboleth login

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