Psychology for advertisers (Record no. 22826)

000 -LEADER
fixed length control field 02537nam a22003251 4500
001 - CONTROL NUMBER
control field apa07832167
003 - CONTROL NUMBER IDENTIFIER
control field DcWaAPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160317080148.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110928s1930 nyua sb 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DcWaAPA
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .L8 1930
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lucas, Darrell Blaine,
Dates associated with a name 1902-1995.
245 10 - TITLE STATEMENT
Title Psychology for advertisers
Medium [electronic resource] /
Statement of responsibility, etc by D.B. Lucas ... and C.E. Benson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York ;
-- London :
Name of publisher, distributor, etc Harper & Bros.,
Date of publication, distribution, etc 1930.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 351 p. :
Other physical details ill. ;
Dimensions 22 cm.
500 ## - GENERAL NOTE
General note "First edition."
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 338-343) and index.
520 ## - SUMMARY, ETC.
Summary, etc "This is a book on psychology for advertisers. It is written with due consideration for the needs of the student and practical reader who is searching for information to be used in advertising practice or in any phase of business. The aim of the book is to present the theoretical, though scientifically supported, psychological aspects of advertising. An understanding of the elementary principles of psychology will add much to the appreciation of such a study. Magazine advertising has made great gains in public approval and prestige. The advertisements have been improved in appearance, content and in their wholesome frankness. For this reason, the magazine advertisement has been used as the standard for consideration in making the applications of psychology presented in this book. A sincere attempt has been made to present the more established interpretations of psychology in advertising in a language which would not confuse the practical person. First consideration has been given to the large group who are not primarily interested in controversial questions. Terms have been used and principles applied wholly in the interests of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2009 APA, all rights reserved).
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also issued in print.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Washington, D.C. :
Agency responsible for reproduction American Psychological Association,
Date of reproduction 2011.
Note about reproduction Available via World Wide Web.
-- Access limited by licensing agreement.
Fixed-length data elements of reproduction s2011 dcunns
650 #0 - KEYWORDS
Topical term or geographic name as entry element Advertising.
650 #0 - KEYWORDS
Topical term or geographic name as entry element Psychology, Applied.
650 #2 - KEYWORDS
Topical term or geographic name as entry element Psychology, Applied
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Benson, Charles Emile,
Dates associated with a name 1881-
Relator term joint author.
776 0# - ADDITIONAL PHYSICAL FORM ENTRY
Main entry heading Original
Record control number (DLC) 30028169
856 ## - ELECTRONIC LOCATION AND ACCESS
Public note Fulltext available via EBSCOhost - Shibboleth login required
Uniform Resource Identifier <a href="http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200818815%22&scope=site">http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200818815%22&scope=site</a>
935 ## -
-- 2008-18815-000
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Date last seen Price effective from Koha item type Public note
        Psycbooks via EBSCOhost Tavistock and Portman Library Tavistock and Portman Library electronic full-text resource 2012-04-23 E-BOOK 2012-04-23 2012-04-23 E-BOOK Shibboleth login

Tavistock & Portman NHS Foundation Trust Library, 120 Belsize Lane, London NW3 5BA.

020 8938 2520
library@tavi-port.ac.uk.
http://library.tavistockandportman.ac.uk
Moodle