Advertising psychology and research (Record no. 21452)

000 -LEADER
fixed length control field 02436nam a22003611 4500
001 - CONTROL NUMBER
control field apa07617947
003 - CONTROL NUMBER IDENTIFIER
control field DcWaAPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160317080122.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110707s1950 nyua sb 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DcWaAPA
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5822
Item number .L78 1950
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.10115
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lucas, Darrell Blaine,
Dates associated with a name 1902-1995.
245 10 - TITLE STATEMENT
Title Advertising psychology and research
Medium [electronic resource] :
Remainder of title an introductory book /
Statement of responsibility, etc by Darrell Blaine Lucas and Steuart Henderson Britt.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc 1950.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 765 p. :
Other physical details ill. (some col.) ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographies.
520 ## - SUMMARY, ETC.
Summary, etc "This volume is intended for students and practitioners of advertising and of psychology. It is designed as a text for use in colleges, schools of commerce and business, and other technical schools. It is also written for those people in advertising agencies and in industrial concerns who are interested in the principles of advertising psychology and research. This is not just another book on advertising, for it combines psychological principles of advertising with extensive application of practical research methods. However, this volume is not intended to be all-embracing of every aspect and viewpoint of the field of advertising. For example, it does not include detailed facts on marketing, merchandising, media, and public relations. Neither is this a general textbook of advertising procedure. Instead, the purpose has been to select those materials which will be most useful in gaining an understanding of the psychology of advertising"--Preface. (PsycINFO Database Record (c) 2010 APA, all rights reserved).
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also issued in print.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Washington, D.C. :
Agency responsible for reproduction American Psychological Association,
Date of reproduction 2011.
Note about reproduction Available via World Wide Web.
-- Access limited by licensing agreement.
Fixed-length data elements of reproduction s2011 dcunns
650 #0 - KEYWORDS
Topical term or geographic name as entry element Advertising.
650 #0 - KEYWORDS
Topical term or geographic name as entry element Advertising research.
650 #0 - KEYWORDS
Topical term or geographic name as entry element Advertising
General subdivision Psychological aspects.
650 #2 - KEYWORDS
Topical term or geographic name as entry element Advertising as Topic
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Britt, Steuart Henderson,
Dates associated with a name 1907-
Relator term joint author.
776 0# - ADDITIONAL PHYSICAL FORM ENTRY
Qualifying information Original
Record control number (LSS)lss00168432
856 ## - ELECTRONIC LOCATION AND ACCESS
Public note Fulltext available via EBSCOhost - Shibboleth login required
Uniform Resource Identifier <a href="http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200818228%22&scope=site">http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200818228%22&scope=site</a>
935 ## -
-- 2008-18228-000
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Date last seen Price effective from Koha item type Public note
        Psycbooks via EBSCOhost Tavistock and Portman Library Tavistock and Portman Library electronic full-text resource 2011-07-22 E-BOOK 2011-07-22 2011-07-22 E-BOOK Shibboleth login

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