The mind of the buyer (Record no. 19077)

000 -LEADER
fixed length control field 02565nam a22002891 4500
001 - CONTROL NUMBER
control field apa02307924
003 - CONTROL NUMBER IDENTIFIER
control field DcWaAPA
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160317080001.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060915s1927 nyu sb 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency DcWaAPA
Modifying agency UtOrBLW
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5438.8.P75
Item number K58 1927
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kitson, Harry Dexter.
245 14 - TITLE STATEMENT
Title The mind of the buyer
Medium [electronic resource] :
Remainder of title the psychology of selling.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc MacMillan Co.,
Date of publication, distribution, etc 1927.
300 ## - PHYSICAL DESCRIPTION
Extent x, 211 p. ;
Dimensions cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "This book is written for the progressive salesman, advertiser, sales correspondent--for every one who is engaged in influencing men to buy. It does not deal with the technique of selling; each form of selling has its own technique which must be separately acquired. Rather it deals with principles. It recognizes that certain elements are common to all forms of selling. These elements are certain occurrences within the mind of the buyer. Whether directed by word of mouth, by pen or by picture, the mind must perforce pass through certain stages en route to the act of purchase. It is to describe these mental processes that the book is written. Such a work must necessarily deal with profound psychological questions. Such mental processes as attention, interest, desire, and confidence require voluminous treatment in the literature of theoretical psychology. The author has endeavored in this presentation, however, to rob them of their forbidding dryness by stripping away technical terms and substituting words of current business usage. Two outstanding ideals have governed the preparation of the work: (1) To show the reader how to take the psychological point of view toward the business of selling; (2) to teach that in investigating the sale psychologically we must employ the methods of scientific measurement. By repetition and example the author has emphasized these two ideals"--Preface. (PsycINFO Database Record (c) 2005 APA, all rights reserved)
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Also issued in print.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction.
Place of reproduction Washington, D.C. :
Agency responsible for reproduction American Psychological Association,
Date of reproduction 2005.
Note about reproduction Available via World Wide Web.
-- Access limited by licensing agreement.
Fixed-length data elements of reproduction s2005 dcunns.
650 #0 - KEYWORDS
Topical term or geographic name as entry element Selling
General subdivision Psychological aspects.
650 #2 - KEYWORDS
Topical term or geographic name as entry element Commerce.
776 1# - ADDITIONAL PHYSICAL FORM ENTRY
Qualifying information Original.
856 ## - ELECTRONIC LOCATION AND ACCESS
Public note Fulltext available via EBSCOhost - Shibboleth login required
Uniform Resource Identifier <a href="http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200603512%22&scope=site">http://search.ebscohost.com/direct.asp?db=pzh&jid=%22200603512%22&scope=site</a>
935 ## -
-- 2006-03512-000
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Full call number Date last seen Price effective from Koha item type Public note
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