Scott, Walter Dill, 1869-1955.

The psychology of advertising a simple exposition of the principles of psychology in their relation to successful advertising / [electronic resource] : by Walter Dill Scott ... - Boston : Small, Maynard & Co., 1908. - 269 p. : ill. ; 21 cm.

Bibliography: p. 249-269.

"This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).




Electronic reproduction.
Washington, D.C. :
American Psychological Association,
2012.
Available via World Wide Web.
Access limited by licensing agreement.


Advertising.
Psychology, Applied.
Advertising as Topic
Psychology, Applied

HF5822 / .S2 1908

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